




MOTOMO
A commercial using satire to reimagine the future of web analytics
Overview
With Googleheimer, I wanted to approach something absurdly modern with the same cinematic gravity as history’s most consequential decisions. GA4 dashboards and marketing funnels become our Manhattan Project — numbers, charts, and attribution models shot in chiaroscuro, framed with the intensity of a nuclear countdown. The vision was to elevate the trivial into the monumental: keyboards as control panels, analysts as conflicted visionaries, data points as explosive revelations. By treating digital metrics with this level of visual weight and orchestral pacing, the parody becomes sharper — a mirror to our era where the pursuit of clicks and conversions carries the same existential tension as building the bomb.
DIRECTOR: Chris Leclerc/GUY Bower
AGENCY: UMALT
DP: Chris leclerc
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